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ابتذال اجتماعی: فلسفه ارتباطات بازاریابی تأثیرگذار رسانه های اجتماعی
The Banality of the Social: A Philosophy of Communication of Social Media Influencer Marketing
This project engages in a philosophy of communication approach in order to understand the role of social media influencer marketing within a historical moment defined via Hannah Arendt’s understanding of the social. Social media influencer marketing emerges as a new form of celebrity endorsement in which those finding fame on the Internet engage in word-of-mouth marketing for brands and organizations on their own personal social media pages, blurring the line between organic and sponsored content. According to Arnett (2010), philosophy of communication acts as a background road map for understanding foreground public action. Utilizing a myriad of metaphorical coordinates as part of a philosophy of communication road map of understanding that includes Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the scholarship surrounding interplay between charismatic leadership and parasocial relationships, I consider the consequences of Arendt’s social condition consisting of a blur between private and public spheres in hyper-form as they appear through social media influencer marketing. These scholars do not specifically make connection with Arendt in these works, but I argue that their major metaphors about the Western world provide rhetorical touchstones that explicate the consequences of the social condition. The project ends with a reflection of these major metaphorical coordinates in relation to three major case studies for social media influencer marketing surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication approach in an era entrenched within the banality of the social.
توسعه ارتباطات اجتماعی و خودتنظیمی در کودکان مبتلا به اختلال طیف اوتیسم
Social-Communication and Self-Regulation Development in Children with Autism Spectrum Disorder
This dissertation is comprised of two manuscripts presenting original research focused on elucidating the relationship between social-communication and self-regulation in the development of young children diagnosed with Autism Spectrum Disorder (ASD). The first manuscript explores the association between early social-communication (i.e., joint attention) and sensory regulatory components of self-regulation (i.e., hyporesponsiveness and sensory seeking behaviors) at 13 and 22 months and examines these early behavioral constructs as predictors of communication competence in preschool using a community sample of children who were identified as at-risk for ASD. Results indicated that social-communication and self-regulation are related constructs in early childhood. Joint attention at 13 months was a key predictor of both joint attention and sensory regulatory features at 22 months. Sensory regulatory features at 22 months predicted receptive language, expressive language, and social-communication symptom severity in preschool. The second study examines the efficacy of an existing parent-assisted group intervention for 1 st and 2nd graders with ASD targeting social-communication and self-regulation. Preliminary evidence supports the efficacy of this intervention for teaching social-communication and self-regulation knowledge and skills to children with ASD and their parents. Parent ratings also support the social validity of this intervention. The results did not generalize to parent-child interactions. These manuscripts, taken together, may offer preliminary evidence for key intervention targets related to social-communication and self-regulation in young children with or at-risk for ASD.